tag:blogger.com,1999:blog-33794487.post2741733535983735771..comments2023-10-11T08:05:46.674-04:00Comments on Marketing and Social Media That Matters..the B2B perspective: B2B Marketing Integration Framework – The B2B “Marketing Mix” or 4 R’s of MarketingChris Herbert, b2b specialisthttp://www.blogger.com/profile/05805568683049114573noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-33794487.post-61754272477500519792009-03-13T08:52:00.000-04:002009-03-13T08:52:00.000-04:00Chris,it's an interesting framework, thanks for th...Chris,<BR/>it's an interesting framework, thanks for this. I think that there is a heavy focus on the Return aspects (near term) without enough focus on the Reputation and Relationship aspects (longer term) due to measurability. You make a good point that they are equally important.<BR/>SteveSteven Woodshttps://www.blogger.com/profile/06376596253100522418noreply@blogger.com