tag:blogger.com,1999:blog-33794487.comments2023-10-11T08:05:46.674-04:00Marketing and Social Media That Matters..the B2B perspectiveChris Herbert, b2b specialisthttp://www.blogger.com/profile/05805568683049114573noreply@blogger.comBlogger51125tag:blogger.com,1999:blog-33794487.post-52584785948038831672010-05-05T12:39:37.034-04:002010-05-05T12:39:37.034-04:00Wow taste of success. Little time but big achievem...Wow taste of success. Little time but big achievement. Wish you luck for your future endeavors on Silicon Halton.Social Media Expert Brisbanehttp://www.strongmandigital.com.aunoreply@blogger.comtag:blogger.com,1999:blog-33794487.post-52512930809413617312010-03-15T16:23:26.172-04:002010-03-15T16:23:26.172-04:00Hi Chris,
Thank you for the interesting presentat...Hi Chris,<br /><br />Thank you for the interesting presentation! Tools for online, on-demand presentation are definitely a key to the future of communication, and I am glad that there are multiple options to choose from!<br /><br />With that in mind, I would also like to tip you and your readers about another platform; Faculte. We are fairly new, but never the less part of this game.<br /><br />Our platform allows users to upload all sorts of multimedia - images, powerpoints, video, documents, record voice-over and webcam video directly in the Studio and draw with a "pen" on the pages. We've got a lot of different share options, and branding, tracking, full security and monetization is available.<br /><br />Good competitors keeps everybody on their toes!Anita Schjøll Bredehttp://www.faculte.comnoreply@blogger.comtag:blogger.com,1999:blog-33794487.post-71030170901656155552010-02-02T20:14:44.165-05:002010-02-02T20:14:44.165-05:00Find our photographer, Vicky, on Flickr.com here: ...Find our photographer, Vicky, on Flickr.com here: http://www.flickr.com/photos/vpehar<br />- RickAnonymoushttps://www.blogger.com/profile/18384394139950685619noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-12186578282838863622010-01-20T06:25:58.168-05:002010-01-20T06:25:58.168-05:00In my comment above I talk about using software to...In my comment above I talk about using software to automatically follow people. I no longer do this and think automagically following and unfollowing people is bad practice. Feel free to add your thoughts/comments regarding the practice of autofollowing/unfollowing.Chris Herbert, b2b specialisthttps://www.blogger.com/profile/05805568683049114573noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-65554920677525765832010-01-10T17:18:08.266-05:002010-01-10T17:18:08.266-05:00Like the agenda - I would like to move this group ...Like the agenda - I would like to move this group to a 'Communitech' like organization - an incubator for IT organizations looking to grow and establish themselves in the Halton Region. Will any government or regional agencies be in attendance? I have no problem making the ask for $!Nancy Mancinihttp://ca.linkedin.com/in/nancymancininoreply@blogger.comtag:blogger.com,1999:blog-33794487.post-34195084830110347432009-11-08T22:57:25.670-05:002009-11-08T22:57:25.670-05:00@ David: Feel free to add to the google document i...@ David: Feel free to add to the google document if you would like. Anyone can. A sort of "wikipedia" doc if you will.<br /><br />@ Rashmi: I hope it is useful to everyone. I believe that tools like Slideshare and Brainshark are fantastic channels to communicate. Keep on trucking!Chris Herbert, b2b specialisthttps://www.blogger.com/profile/05805568683049114573noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-50755091119900740062009-11-02T02:07:09.441-05:002009-11-02T02:07:09.441-05:00Thanks for the analysis. I am noting it for produc...Thanks for the analysis. I am noting it for product dicussions within SlideShare.<br /><br />Rashmi<br />CEO & Cofounder<br />SlideShareRashmihttps://www.blogger.com/profile/07568836585998407369noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-52723056697135045062009-11-01T20:31:39.821-05:002009-11-01T20:31:39.821-05:00David @ Brainshark here. I won't use this spa...David @ Brainshark here. I won't use this space to hard-sell my product, but I hope you don't mind me highlighting just one key feature. <br /><br />Although John didn't take advantage of this, Brainshark's support of powerpoint slide animations is key to how someone conveys their story. It helps to synchronize the timing of valuable points within a speaker's script with a visual point of reference on the slide - keeping the speaker in control of their audience's attention and improving the knowledge retention.<br /><br />Of course I would love to dive deeper into other elements, but I think that your chart offers a good start to a comparison. I appreciate your perspective and priorities and am interested in seeing others.<br /><br />DavidDavidhttp://my.brainshark.comnoreply@blogger.comtag:blogger.com,1999:blog-33794487.post-61645267743383676222009-11-01T19:13:39.755-05:002009-11-01T19:13:39.755-05:00@johnfmoore: Another plus for Brainshark is that y...@johnfmoore: Another plus for Brainshark is that you can fast forward or timeshift to the next slide very easily. Not the case with Slideshare.Chris Herbert, b2b specialisthttps://www.blogger.com/profile/05805568683049114573noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-43075924477643213842009-11-01T13:38:06.387-05:002009-11-01T13:38:06.387-05:00Really good post Chris. My favorite feature in Br...Really good post Chris. My favorite feature in Brainshark is the easy audio-annotation via the telephone interface. I would recommend trying to record audio in Brainshark, then bringing that into SlideShare to chop up using their audio tools. <br /><br />Great thing with this solution is you end up with presentations in both platforms, doubling your visibility.<br /><br />JohnAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-33794487.post-24548533271437540572009-09-11T07:14:00.074-04:002009-09-11T07:14:00.074-04:00@Daniel Oyston: Great insights, thanks for sharing...@Daniel Oyston: Great insights, thanks for sharing your thoughts. I think blogs can fit nicely between tweets and more formal communications pieces like case studies, whitepapers, ebooks and articles.Chris Herbert, b2b specialisthttps://www.blogger.com/profile/05805568683049114573noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-77806723248910025062009-09-07T18:23:01.634-04:002009-09-07T18:23:01.634-04:00It is a very tough situation. How long should the ...It is a very tough situation. How long should the post be so that you can demonstrate your knowledge (e.g. make you a blogger worth reading) yet hold the readers attention when you know they will have plenty of other posts in their reader?<br /><br />What insights do you hold back without making yourself look stupid but which will help cerate a conversation because people don’t feel that you have told them everything?<br /><br />Also, I often don’t read long posts on a blog that posts twice a day or even everyday … no one has that much important shit to say and often they are just posting for the sake of posting.<br /><br />I certainly don’t have the answer but these things weigh on my mind as well.Daniel Oystonhttps://www.blogger.com/profile/17077473855767355989noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-17657156534845415252009-08-24T07:30:52.668-04:002009-08-24T07:30:52.668-04:00For the next couple of weeks I'm trying out so...For the next couple of weeks I'm trying out some software that searches for people who have a tweet with the phrase "b2b marketing" in it. The software will add that person to my list of followers. <br /><br />I don't use autofollowing myself. But, the value of getting an auto reply is I check to see if the software is following people that I want/need to.Chris Herbert, b2b specialisthttps://www.blogger.com/profile/05805568683049114573noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-20505899067103442642009-08-19T09:35:22.945-04:002009-08-19T09:35:22.945-04:00If you try to keep up with all the social media ou...If you try to keep up with all the social media outlets that everyone says you "should" be using it can feel like climbing out of a big, muddy hole. You grab and grab, dig and dig, and you end up frustrated and tired with no progress.<br /><br />The key is to look at social media not as a "thing to do" but as a way to engage and enhance relationships. Do that and you'll find that a few outlets are probably right for you, and then you'll be able to fit social media into your routine...at least as much as you fit in building relationships. <br /><br />If building relationships is something that falls to your back burner then you should address that problem before you bother with social media.Mike Schultzhttp://www.servicesmarketingblog.comnoreply@blogger.comtag:blogger.com,1999:blog-33794487.post-78722112940223217432009-08-07T08:58:10.147-04:002009-08-07T08:58:10.147-04:00This comment has been removed by a blog administrator.Alexganderhttp://www.rnbresearch.comnoreply@blogger.comtag:blogger.com,1999:blog-33794487.post-51502613735058897172009-06-29T02:34:36.617-04:002009-06-29T02:34:36.617-04:00Nice Blog !!!! if people do their work with dadica...Nice Blog !!!! if people do their work with dadication then their work always will be done successful.Allenhttp://www.rnbresearch.com/noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-21958100229595132232009-06-26T09:06:46.806-04:002009-06-26T09:06:46.806-04:00I appreciate the labour you have put in developing...I appreciate the labour you have put in developing this blog. Nice and informative.Rickyhttp://www.rnbresearch.com/noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-45640115296987146742009-06-01T21:34:27.339-04:002009-06-01T21:34:27.339-04:00Thanks for the update Sean. I've added these l...Thanks for the update Sean. I've added these links to the Groundswell blook report friendfeed room.Chris Herbert, b2b specialisthttps://www.blogger.com/profile/05805568683049114573noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-54481193156028742902009-05-11T01:52:00.000-04:002009-05-11T01:52:00.000-04:00Businesses can also use Twitter, as one of several...Businesses can also use Twitter, as one of several social networking tools, to create a low-cost, real-time dialogue with both their customers and influencers (media/analysts as appropriate), or to "report" from events like trade shows to supplement their blogging efforts. Twitter is free and if the content provided is nonpromotional and educational, the spokesperson or business can become a resource targeted prospects follow for information... which can naturally need to "securing new business". Additionally, Twitter can be used as a great PR resource. I often connect with media who put out story queries/info and experts they need via Twitter.Kathy Cabrera, Director of New Mediahttp://www.carabinerpr.comnoreply@blogger.comtag:blogger.com,1999:blog-33794487.post-53415990316578378252009-05-10T16:21:00.000-04:002009-05-10T16:21:00.000-04:00I follow a similar philosophy. Good post. Unfortun...I follow a similar philosophy. Good post. Unfortunately Twitter is being tainted by auto-follow type software. Whether this is negative or positive will soon be seen.<br />@chadhorenfeldtChadhttps://www.blogger.com/profile/03192337361852995222noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-62509826844278601262009-04-21T10:20:00.000-04:002009-04-21T10:20:00.000-04:00Hi Chris,
Glad you liked to Groundswell book - I d...Hi Chris,<br />Glad you liked to Groundswell book - I did as well. We've actually come along way since this we first presented the case to Forrester, you can check out some of our recent work here: www.openmethodology.org<br /><br />and a case recently put together for McAfee's cases 2.0 effort:<br />http://www.socialtext.net/cases2/index.cgi?bearingpoint_im_suite_and_mike2_0_case_studySean McClowryhttp://www.openmethodology.orgnoreply@blogger.comtag:blogger.com,1999:blog-33794487.post-25147845337645985412009-03-31T06:11:00.000-04:002009-03-31T06:11:00.000-04:00It is easy to criticise MPs, however for many ther...It is easy to criticise MPs, however for many there are various jobs they have to balance in order to do their job. A good MP will pay particular attention to the constituency,<BR/><A HREF="http://www.marblehost.com" REL="nofollow">MarbleHost</A>http://www.marblehost.comhttps://www.blogger.com/profile/02668298108957377809noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-77485189050191441152009-03-18T02:55:00.000-04:002009-03-18T02:55:00.000-04:00Very insightful post.I think you are hitting on a ...Very insightful post.I think you are hitting on a very key component of marketing in the new (information)age. B2B marketers are responsible for managing prospects much further down the sales funnel and the traditional lines between sales and marketing are becoming increasingly blurred. Prospects have everything they could ever need (and probably more) to learn about a company, it's products and it's customers experiences. Websites, webinars, social media - the list goes on and on. By the time I prospect agrees to poke their head out and engage directly with you they have most likely made up their mind and "self qualified" themselves indicating they are ready to be closed. <BR/><BR/>The marketing action plan as you refer to in your post in many respects should be an extension of the sales plan. <BR/><BR/>Very much looking forward to further posts on this exciting topic.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-33794487.post-75180692497438827862009-03-15T10:59:00.000-04:002009-03-15T10:59:00.000-04:00The Jon Steward interview of Jim Cramer helps me s...The Jon Steward interview of Jim Cramer helps me see that what Umair is talking about has legs. http://watch.thecomedynetwork.ca/the-daily-show-with-jon-stewart/full-episodes/#clip149637Chris Herbert, B2B Specialisthttps://www.blogger.com/profile/10103127863464109363noreply@blogger.comtag:blogger.com,1999:blog-33794487.post-61754272477500519792009-03-13T08:52:00.000-04:002009-03-13T08:52:00.000-04:00Chris,it's an interesting framework, thanks for th...Chris,<BR/>it's an interesting framework, thanks for this. I think that there is a heavy focus on the Return aspects (near term) without enough focus on the Reputation and Relationship aspects (longer term) due to measurability. You make a good point that they are equally important.<BR/>SteveSteven Woodshttps://www.blogger.com/profile/06376596253100522418noreply@blogger.com