The silver lining for business?

Below is a presentation by Umair Haque, Director of the Havas Media Lab, entitled Constructive Capitalism. He blogs for Harvard Business Publishing. Umair was a guest speaker at the Daytona sessions. Daytona is a marketing agency in Sweden. The fact that Daytona has a “Ted” like conference is simply amazing.

The video below is about 70 minutes long. It is well worth the time to listen and learn about Umair’s beliefs about where companies need to go in order to grow. He uses examples to set context. This helps you see how his theories are “in play” today.

Below the video is a timeshift timeline and links to the reference examples he uses in his presentation. I’ve invited Umair to add any comments or thoughts to this post. But, more importantly, is getting you to provide your thoughts and comments to create a conversation around this really interesting take Umair has on “Constructive Capitalism” and the next revolution which he calls “Institutional Revolution”.

Umair Haque @ Daytona Sessions vol. 2 - Constructive Capitalism from Daytona Sessions on Vimeo.

UPDATE: For some reason an embedded Vimeo video doesn't show the slider. Just open a second browser if you want to use the timeshift timeline below.

1:47 What’s wrong with the economy? “Qualitative Difference”. “A shock”
3:15 We are at a crises crossroads with respect to strategy, how institutions interact and exist (the places we work that organize people, processes and deliver value)
10:00 New rules for Institutions and Capitalism are driven by Ideals
11:15 Ideal #1: Exploitation to Renewal

• Crisis of Depletion
• Case Studies on Sustainability: Wal-Mart, Nike, Interface and Pepsico
• Take-away: “Tomorrow is Today”

15:15 Ideal #2: Command to Democracy

• Crisis of Rigidity
• Case Studies: Threadless T-Shirts, Walkers Crisps, Lego Factory, Super Future, Whitehouse.gov and Etsy
• Take-away: “People, not Product

21:25 Ideal #3 War to Peace

• Crisis of Conflict
• Case studies on Guiding Principles: Google and Barack Obama’s 3 guiding principles for the Election
• Take-away: “Connections, not Transactions”

29:20 Ideal #4: Domination to Equity

• Crisis of Stagnation
• Case Studies: Wii, Tata’s Nano Car, Better Place, Compartamos, Unilever’s Shakti programme and Grameen Health
• Take-away: Creativity, not Productivity

38:40 Ideal #5: Value to Meaning

• Crisis of Nihilism (perceived value has no meaning)
• Case Studies: Nike, Wii Fit and Guiding Stars Nutritional program, Vanish (products) and Vanish (ruining shoes)
• Take-away: Outcomes, not Incomes

44:30 Where to start and where to head?

• Case Study: Fairtrade

50:42 Question and Answer

• What cultures/countries equipped to handle this change?
• Won’t Tata become like GM, Ford and Chrysler eventually?
• Does GDP matter when new models and markets like this emerge?
• Is sustainable growth a realistic outcome? How is it different then today’s growth aspirations? What does growth mean?
• Is it possible for large corporations to revolutionize themselves?
• Will these new institutions produce products and services that are are tools and utilities to deliver on these ideals?
• Can this “institutional revolution” take hold realistically? Will old ways and thinking be too big a barrier for this to take root?
• How will protectionism and de-globalization affect your theories and beliefs on Constructive Capitalism