Blook Report: Groundswell

Over the next few months (may be longer, I'm doing this in my spare time) I'm going to be producing an in-depth blog report on the book "Groundswell" researched and written by Charlene Li and Josh Bernoff.

The book is broken into three parts:

Part 1: Understanding the Groundswell
Part 2: Tapping the Groundswell
Part 3: The Groundswell Transforms

Here is the table of contents.

I'm an avid reader of business books and love to learn. I read so many books, blogs, magazines and now tweets; I sometimes wonder how much I actually remember and retain! Having access to so much information is a good problem to have. We can now become subject matter experts because there is no shortage of content and people wanting to help educate you.

Yet, the problem remains the same. How can I retain and remember the many things I read each day? When I read "the" business book of the year, how will I remember what I read; let alone apply it to my business?

These questions led me to come up with the idea of producing what I call a "blook report". My goal is to use social media to the extent possible to add life to the text you read in the book. You'll need to buy the book in order to follow along (I'm not being paid to do this blook report or say this).

So what does a blook report include? At this point I focus on three things:

• First, providing a summary blog post for each chapter on the key points that I think are important. I may relate them to personal experiences also

• Each blog post will have a featured picture, video and links that lift the words off of the text to help build context and meaning behind the key concepts being covered in the chapter

• and finally, there will be a series of supportive links located in a Friendfeed room where the the authors have made reference to real world examples, case studies etc

So why am I doing this? First, I am avid learner and will use this blook report as a reference tool when helping companies with their b2b programs. Second, it may help you do the same thing for your clients or your company. Third, it's a social media/groundswell experiment.

Stay tuned to this post for updates.

PART ONE: Understanding the Groundswell
Chapter One: Why the groundswell and why now?
Chapter Two: Jujitsu and the technologies of groundswell
Chapter Three: The social technographics profile

PART TWO: Tapping the groundswell
Chapter Four: Strategies for tapping the groundswell
Chapter Five: Listening to the groundswell
Chapter Six: Talking with the groundswell
Chapter Seven: Energizing the groundswell
Chapter Eight: Helping the groundswell support itself
Chapter Nine: Embracing the groundswell